Kamis, 23 Desember 2021 - 23:01:21 WIB
The Readiness of Community Based Tourism: Facing Digitalization on Post-Covid Crisis in Dayu Tourism Village
disusun oleh : LUQMAN AL HAKIM
Kategori: Jurnal Nasional Terakreditasi - Dibaca: 2 kali
Unduh Dokumen
Abstrak :
The study aims at investigating the readiness of Community based tourism (CBT) on post covid 19 crisis in facing digitalization. The method of the study is descriptive study. The subjects of research are 15 villagers participating in tourism village, Dayu. The setting of research is at Dayu tourism village, Gondangrejo, Karanganyar, Central Java. The study was done on September 2021. The data were taken through observation and questionnaire. The way of analyzing the data is through data display, data reduction, and drawing conclusion. The results of the study are (a) less than 30% of the villagers use Internet, E-mail, Facebook, Instagram, Affiliate Marketing, What’s App, Social Media, and Instagram to promote their products and skills; (b) most of them upload their products and skills in the form of photograph, and less than 50% of them use songs, written form, and videos; (c) Less than 25% of them upload their owned content and their friends’ content to social media; (d) there were less than 50% of them who were able to create videos, written form, and movement; and to choose themes Economic, fashion, religion, short movie about local community, promotion, education, social, culture, and arts as their social media content.